ניר פרטוק

Growth Strategist | User Acquisition Lead - Freelancer

2020 - Present

Helping startups to grow and scale their user acquisition efforts.
I leverage technology-driven insights to help clients fine-tune their content strategy, optimize funnels, and automate marketing efforts across channels to achieve growth KPIs and drive ongoing improvements.
Companies I worked with:
Varsity Tutors, Practicum ( a Yandex company), Smartrike, Notch, Amkiri, Icarus Medical,  MobcoMedia, Rumi Cosmetiques, Mycoliviya

​

Head of Acquisition- Upright

2016 - 2020

 

Hired as Upright’s first acquisition manager to drive growth after a successful Kickstarter campaign. Manage a four-member acquisition team that includes specialists for CRO, PPC, Email Marketing, and influencers.

• Developed growth strategy that generated over $15M in first-year revenues (350% YoY increase), with over $1M in the first 60 days of launch.

• Managed $10M acquisition media budget for Facebook, Google, Amazon, and Snapchat.

• Defined core verticals and industries for targeting to develop go-to-market strategies and designed sales funnels with custom landing pages.

• - Collaborated with internal technical teams to create landing pages, homepages and optimize customer conversions and user experience.

 

Director of Marketing - Quick Option

2014 - 2016

 

Quick Option is a Startup that developed a dedicated Mobile App for trading binary option. This brand is part of 24option group (global leading company in binary option).  I was part of the team that build the app from the first day and after we lunched, i lead all marketing activities which include a team of 2 senior PPC, Media Buyer and content.

• Increased sales by 700% during a 6-month period through PPC campaigns and online marketing strategies.

• develop and execute all global marketing strategies and activities for the company

• Generated an annual revenue stream of over $8 million dollars in all online marketing channels that includes FB, native, Google, and Twitter and all major mobile ad networks

• Created $300k in new revenue through the launch of an affiliate marketing program for mobile app install